Our Mission
To be the most scientific community-based sports performance and wellness system out there. We blend quantitative and qualitative data with worldwide, cross-industry expert knowledge to educate with certainty. We do this by being formally trained, attending world-class events and continually educating ourselves with the latest of research.
Proud Member of
PHEONIX DREWELL
Founder Credentials
Pheonix is a trauma-informed performance architect with over two decades of frontline and elite-level experience. Her work is grounded in scientific rigour, behavioural strategy, and lived experience with high-stakes clients, from Olympic athletes and carers to justice-involved youth.
Qualifications and Certifications:
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Bachelor of Psychology
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Certified Mental Toughness (MTQ) Trainer & Assessor
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Certificate IV in Mental Health
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Therapeutic Crisis Intervention (TCI) – Cornell University
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Master Trainer in Sports Conditioning & Youth Development
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100-Hour Certified Meditation Teacher
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Author of In My Kingdom - Scriptures for Athletes
Her credentials reflect a rare fusion of academic depth, tactical training, and real-world application. Every strategy offered through In My Kingdom® is designed to perform under pressure and deliver outcomes that matter.
SPORTS:
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UNSW AFL
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NSW AFL
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STATE LEAGUE BASKETBALL
Founder, In My Kingdom®
Trauma-Informed Performance Architect | Athlete Mental Strategist |
Pheonix is the founder of In My Kingdom®, a high-performance uniting psychology, spirituality, neuroscience, and strategy to build mentally strong, spiritually aligned athletes and leaders.
With world-class training in trauma-informed care, mental toughness, and therapeutic crisis response, she has worked with Olympic destined athletes, high-risk youth, carers, and government departments, transforming how systems support performance under pressure.
Her core platform, delivers neuroscience-backed, trauma-responsive training for individuals and organisations navigating complex behavioural and emotional challenges. Designed for athletes, carers, and clubs, it equips them with tools for identity, resilience, and mental clarity, grounded in lived experience and scientific rigour.
She also leads Winners Edge, the biblical intelligence arm of the group. Rooted in undiluted scripture, it supports athletes and leaders in understanding how to win from a place of truth, bridging ancient wisdom with modern performance demands.
Pheonix builds systems for those shaped by adversity and called to influence. Her work is trusted by government sectors, elite clubs, trauma recovery programs, and faith-driven leaders alike.
She is based in Australia and consults globally across sport, education, mental health, and kingdom leadership.
